Pandering to an aging, vocal minority who already have their own safe space was always a stupid idea. Bari Weiss doesn’t actually know journalism, itself a legacy concept; she knows how to pander to a select niche. It worked when it was just a blog: small, stratified, and easy to read a homogenous psychographic and tell them what they want to hear. That’s not impressive. Even third‑rate “psychics” with a paying clientele can do that.

The real joke is that the Ellison himbos seemed to think this skill set was transferable to a legacy broadcasting company. You can imagine how Daddy and Junior came to this conclusion: Bari Weiss does a news thingy with a blog. Let’s get her to do that with CBS News!

Magical thinking. At their age.

Did you knuckleheads look at the financial robustness of her digital venture or the demographics and psychographics of her social‑media followers? Was she the lone brainchild or was it a team? Could she actually deliver the numbers to justify the people who’d bail when she changed what they liked for decades?

You see the problem here. Flying by the seat of your pants and delegating chores to underlings may be the way some C‑suite folks roll, but it only “works” when the economy and entity are already robust, the way you can put a seed in fertile ground and it grows without your meddling.

It’s when things get dark, cold, and stormy that leadership makes a difference. This isn’t a personality problem; it’s a systems failure disguised as a personality hire. Yes, things usually take some time to turn around, but that’s not an excuse. Weiss should have been able to port a willing conservative audience from the get‑go. She couldn’t because she doesn’t have a fanbase to pull it off, nor does she have the Rolodex to bring in star talent on Day One. If she did, it would have already happened.

And it’s not going to get any better.