Interesting.

Penske Media ‘s publicist-friendly publications have a stranglehold on the entertainment industry: overseeing or owning Variety, Deadline, The Hollywood Reporter, Billboard, Rolling Stone, and Vibe, among many others such as WWD, IndieWire, ARTNews, Art in America, and the Robb Report. It’s old-school and as legacy media as you can get.

But so is Google.

Google is old school big tech. It is now legacy tech.

The robber barons of Big Tech are used to slapping people around and you can see it with Google search results and YouTube number fudging. This was very clear to me when I used to be on SquareSpace and it showed hundreds of people clicking on a direct link to my latest YouTube stream and none of those clicks were registered. I would get more likes than hits. I would even take my phone and go on public wifi and see if my view registered. Nothing. I would get more personal comments on a stream than the actual number of hits showing. Analytics mean nothing and nothing has changed.

But now we’re seeing the emergence of AI bringing a new generation of Big Tech: they aren’t authorities yet, but their mere presence means a new generation, and their mere presence alone dates the previous generation. Google and Meta may integrate AI into their tech, but they are not the innovators anymore, just as legacy media aren’t innovators.

What you have is two legacy entities reigniting their feud all while a new kid on the block emerges. What happens next?

It will be fast and shocking, but mostly unpredictable.