This article is silly.

In a generation gorging on propaganda, advertising, and press releases, now we’ve decided astroturf and churn are a crisis? Spare me.
AI doesn’t crumble because people push buttons; it crumbles when people refuse to think. It will give you something on bare input, but nuance costs effort, time, and actual engagement. That’s exactly what our kit‑based, “just add water, just pop a pill, just use a template” culture has trained out of the middle class. No effort, but lots of performance.
This is where AI is about to pivot away from the no‑effort mindset. People wanted thought without thinking, and AI was never built for cognitive passivity. AI‑literate users push, argue, and refine. Their output is the work of a wrestling match, not a vending machine. The best hybrid pieces are already out there, and you can’t reliably spot them, as anyone who has actually tested “AI detectors” or played shell games with their own drafts knows.
The embarrassing secret is that you can’t “hear” AI; you can only hear laziness. When I show people different pieces, one fully mine, one hybrid, one model‑generated after heavy back‑and‑forth, and ask them to point to the tell‑tale cadences, they can’t. The only consistent “tell” is the author’s effort.
Social media was the apex of effortless effort. AI is the pendulum swinging the other way. And that correction is long overdue.