Social media, reality, and why journalism had a meltdown. Let's get this one right for the sake of peoplekind.

People in journalism are not the brightest of humanity, but certainly think lofty thoughts about themselves. This commentary on the media's reaction to the Canadian Prime Minister's whole "peoplekind" groaner is completely off the mark: the commentator with her Chicken Little warning to the press:

We live in a terrifying era wherein fake news and idle twitter fingers turned to nuclear trigger fingers pose a legitimate threat to international world order. It shouldn’t be too much to ask that those who are tasked with providing contextualized information actually do their jobs.

You cannot be serious.

We are not living in a terrifying era. World War Two where there was a children's concentration camp in Sisak, Croatia was a terrifying time. Daniel Pearl's captivity and slaughter was a terrifying time. Elizabeth Smart getting kidnapped from her own bed by a psycho was a terrifying time.

This is mundane reality.

People in the news business truly do not get this whole Internet thing. They truly believe that once, long ago, when there was no social media, and they controlled the flow of information, that people did not find offence to their bad reportage and ill-informed hubris.

Newsflash: They did.

They wrote letters to the editor, and complained. They phoned media outlets, too.

But a lot of people grumbled under their breath and called your lot morons and fascists, but had no way of registering their disdain for the media.

Then came Twitter, Wordpress, and Facebook, and then people could finally register their disdain to a wider audience.

There is no threat. People had their beliefs, but kept it to themselves.

The press is having a meltdown because, in a real way, they can finally hear the thoughts the public have running through their heads.

That's the main difference.

Peoplekind wasn't news. The press jumped on it because it is cheap and easy filler.

It takes work to talk about real things.

But that's too hard.

So news producers talk about it and then scare themselves silly.

As if they didn't have real problems in their own profession to keep them up at night.