If you are about facts, you are not about sunny self-promotion. This article in the Tyee says it all.
You do not use words such as "trail-blazing" or pad things with superlatives.
That shows that you have the mindset of a publicist, not a journalist.
Those in the dead profession of journalism should not be surprised they are being accused of churning out fake news.
Do not keep patting yourselves on the back. You don't announce your alleged awesomeness.
Your product speaks for itself.
But this is the precise reason journalists are perpetually blind to the obvious reality: they are too busy air-kissing themselves in the mirror.
Get over yourselves. Your destroying an industry says how wonderful the players in it were all along.