Those who get their positions through being luxury brand items do behave as if they are two feuding lords dispatch their knights to fight their battles for them. It is very predictable. Jody Wilson-Raybould and Justin Trudeau are engaging in a media match that is a very interesting narrative slap-fight.
Proxies are employed to “leak” narratives and drop little bombs to smack around any rebuttals.
The WIlson-Rabould/Justin Trudeau match is interesting in that Trudeau until this point, was Canada’s Golden Boy who could do no wrong, but now, he can do no right no matter how much his minions at the Toronto Star try to salvage his narrative that was contingent on not doing naughty things.
The National Post has dithering ditzes questioning the woman per usual, but they aren’t important players in the propaganda war here. Why didn’t she resign? Why didn’t Raj Grewal? Why didn’t the countless male politicians who did something wrong and stayed put? Wilson-Raybould didn’t do anything wrong — so why should she be expected to step down?
Maclean’s isn’t playing into that narrative, but they, too, aren’t really important here.
What we have is two outlets who are maintaining narratives — the Globe and Mail on Team Wilson-Raybould, and the Star on Team Trudeau.
The Globe painted a portrait of a real heroine here, which was overplayed just enough to hint where they are getting their dirt.
The Star, on the other hand, is trying to spin things to pretend there is nothing to the scandal and things should go back to the way their sugar daddy wants it; so you know who is leaking things to them.
Once upon a time, this would be so transparent. The articles have breadcrumbs as big as loaves. No finessing, no trying to balance that coverage. This is a serious inter-regime brawl.
Because this story is so narrative driven — and one that has a patriarchal structure, there is no wiggle room for balance — one has to be the Good Guy and one has to be the Bad Guy. Hero and villain and the rage is very obvious.
Top that off with the arrogant sots of SNC-Lavalin who are throwing temper tantrums because they are being questioned and challenged as they are not getting their own way, and what you have is a showdown.
Add that to the external threats Canada has been facing lately, this country is in uncharted territory, and politicians too busy micromanaging their image than to notice there are bigger problems afoot and a press too eager to run with whatever PR narrative they hear…