SNC-Lavilin throws temper tantrum. Memo to you beggars: You got government largesse. You don't get a say when enough is enough.




I find the current model of journalistic propaganda to be both parts laughable and childish: every little group are behaving like diva beggars: demanding some They foot the bill and solve their problems. Nice try: how about stop looking for some powerful servant — or genie — to save you from life and create and solve on your own first.

Memo to the world: We all need money. We can never have enough. When a government promises to spend taxpayer’s money, it is never enough. The activists never say, “Thank you.” They never say, “This is generous and we are grateful as there isn’t that much to go around, but now we can do something.” Never.

Everyone has the waterworks and journalists morally masturbate in public, allowing the whining to go on unchallenged. They never ask these groups to open their books or prove that they are doing anything. It is a base assumption that they are, and while some do, some don’t.

Or they aren’t being realistic. Stop putting your hand out looking for money and then demand the government do all of the work.

There isn’t a bottomless pit of money to go around. We are in an Age of Propaganda where people make demands of others as they demand their rights, but ignore their own responsibilities. Adults wanting to be nannied — even those so-called Titans of Industry.

Here is a corrupt company — SNC-Lavalin who makes huge demands from the government — lobbying for special treatment (as an aside, if you wish to look at the lobbyists in Canada, you can search here) in the courts as they do all sorts of dirty deeds, and then turn around and say they had “enough” and want to spin a narrative that fellates them.

And they got billions of dollars from taxpayers in “support.”

Excuse me, you need billions from taxpayers, and you think you can say “enough”?

No, you cannot. It is one thing if you are completely independent, then you can say “enough”, but when you are being bankrolled this way, you cannot just throw a temper tantrum and act as if you are kings, because gentlemen, you are not.

Beggars are not kings, and even kings and queens must answer to the people.

That’s reality.

If you do not want to answer to others, then strike it on your own.

The more independent you are, the more control you can exert and the greater the individuality you can express. You can make demands when you are beholden to no one.

The misdirection of making demands on those we are dependent on have a flaw: if the benefactor has had enough — they can bail by choice or by natural consequence.

You can scream and shame them, they can walk away, and pull a Thidwick.

The less we demand for others to meddle in our affairs, the bigger say we have.

The fight is for independence, not dependence.

The point is freedom, not confinement.

The duty is to create our own path, not be at the mercy of others.

We are seeing a generation demanding to be beggars who are trying to shame people into not seeing the obvious ruse. They do not know the ways of the wild, as they willfully seek to live in a cage where their overlords hold their lives in their hands.

And that includes SNC-Lavalin who think their blustering can hide the ugly truth.

The trouble is, reality isn’t lifting a finger to help them hide their rot…

Reviews of When Journalism was a Thing...

Some are not thrilled with the book, for from those who understand what needs to be done…


Timely and needed analysis of the media relation to our common world. Perhaps since medium really became a message the trouble started. Propaganda-based broadcasting and writing was an exception (or a rule reserved only for tabloid-media) until the news and opinion became a product. Until that time one could expect from serious journalist informed opinion and balanced judgement. The young generation of media workers do not know about these standards. It is being attracted often by quick fame (social media) rather than work for common good. Ms Kitty elaborates on the problem brilliantly. Anyone who perceives herself or himself as an intelligent person should familiarise themselves with "When Journalism was a Thing". ~ Ben Goldberg, Journalist 

A very timely book at a era when journalism and journalists are being attacked as fake news,this is a clear concise look at what journalists do & how important their jobs are.Young journalists should grab this book anyone interested in free presses role wil find this book well worth reading. ~ Rhonda Lomazow , NetGalley

As a lover in investigative journalism, I wanted to learn about the author's take on the rise and fall of general journalism. Journalism is still everything, yet to some it has become like a joke.. Kitty explores the downfall of the profession and presents a solid strategy for its resurrection. Informative read! ~ Erica Watkins, NetGalley

Growing up in a journalist’s home and having been a journalist myself, I was keen to read When Journalism was a Thing. As a profession, journalism used to be a powerful, positive force, one many young people aspired to pursue, especially after The Washington Post broke the Watergate scandal and helped to depose a President. The advent and explosive growth of digital, however, relegated print to a red-haired stepchild position or worse ... changing the face of journalism forever. And the evolution from a truth-seeking entity to a biased ratings-driven hack has destroyed the profession’s credibility, claims author Alexandra Kitty. Kitty, who has published three books, including Don’t Believe It!: How Lies Become News, and Outfoxed: Rupert Murdoch’s War on Journalism, explains the forces that led to the death of “old journalism” while offering a model for a new version she believes can be noble again. She says, “It will take humility, honesty, idealism, and most of all, bravery to make the bold revolutionary changes ... where the battle for truth [not ratings] counts the most.” Highly recommended! ~ Literary Soiree, NetGalley

Starting over in a Post-Journalism World, Part Thirty-Two.

That the current federal regime in Canada are petty is an understatement. There is no vision, only short-sighted arrogance from small minds who have no idea what is power or what is moral, and then greatly over-exaggerate the window-dressing of it, and the ground in Canada is eroding. You cannot fake it, especially if you are shallow and mistake strutting to a pandering script as being an intelligent visionary, being so limited as to not know the meaning of the phrase “ambulance chaser.”

But the dead profession of journalism props up an inert regime because journalism has always been about pandering to power in one form of another, enabling a regime’s delusions, explaining how those who formed majorities eventually get wiped out — they bought their own hype.

The Toronto Star is a paper without a vision, but does its best to crib whatever posh talking points the Grits wrap themselves in.

It explains why they never dig deep or ask the proper basic questions. They are always playing apologists to the Grits, no matter how contrived it sounds.

They are obsessed with spinning NAFTA/USMCA as a win for Canada, and because of it, they miss the subtle signs. They wonder if NAFTA is really gone, or if the dairy industry came out unscathed, but their denials miss the big picture, lulling people into some sense of security when all bets are now off.

As I have said here and elsewhere repeatedly, journalists should have understood they were soldiers in a war where their mandate and mission was to liberate truth from lies.

War is deception, after all, and you do not take sides because both sides are fighting; ergo, they are deceiving. That is the real reason journalistic neutrality should and been empirically operationalized and tested, but that takes work, and the industry hates work.

It is no longer a game of chess, but Go; however, the NAFTA War was handily won by the US, who used so many of the 36 Stratagems of War, that this is the starting point of F.R.E.E.D.

What stratagems were used that the knuckle-draggers at the Star missed?

  1. Cross the sea without the emperor's knowledge: The US used the ruse of fake goals to reach a significant and real goal that was far more valuable than the fake goal: eroding Canadian sovereignty. The deal requires Canada to defer to the US on numerous matters. That the Grits did not see this should force them to resign, but this is Canada, and apathy is mistaken for patriotism.

  2. Besiege Wèi to rescue Zhào: The US attacked Canada by going after something Canada held dear: the NAFTA treaty. To preserve as much as it could in order to maintain the status quo, Canada capitulated on things it should not have while fighting doggedly for garbage that wasn’t essential. They were played.

  3. Wait at leisure while the enemy labours: The US created enough chaos and took up a lot of Canadian resources: while the Grits were under siege and chaos, the US didn’t break a sweat. They got the federal government scrambling, and having to re-arrange and cancel their vanity photo ops, and managed to deflect their attention away from the real goals.

  4. Loot a burning house: While the Grits were having childish slap fights with the Opposition Tories, neither side could see how badly Canada was about to get hosed. The USMCA was a Trojan Horse, and a bloodless coup that no one in the Canadian government saw coming because they took the US for granted.

  5. Make a sound in the east, then strike in the west: Pretend to go after dairy, but really force clauses where Canada cannot do international business without clearing it with Daddy US first. There were other provisions that the Grits gave into because they were wanting to tweak Trump’s nose and doggedly fighting for things he didn’t care about. That’s the art of the deal, Trump psyched the sheltered pantywaists, and Canada looked like a banana republic run by gullible buffoons in the bargain.

  6. Create something from nothing: Trump thumped his chest, making demands for things that weren’t important. Canada never questioned the ruse. Then quietly, the real takeover began and Canada wanted a deal in the worst way, and got it to their specifications.

  7. Sacrifice the plum tree to preserve the peach tree: The US "gave in” to a couple of things they weren’t caring about, while going in for the kill. They slew Canadian sovereignty with stealth and silence, and where most countries would have riots in the streets for such gross incompetence, Canadians pretended everything was back to normal.

  8. Stomp the grass to scare the snake: The tariffs stomped the Grits and scared them into not pulling back and seeing what the actual war was about.

  9. Lure the tiger off its mountain lair: How this was done is an example of strategic US cunning. Canada has always marketed itself as “nice” and “polite.” Trump lured the tiger away from that narrative, and the Grits showed the world their true cocky and petty selves. That diplomatic advantage is gone, and don’t think just because the home team refuses to see it, that other regimes are as blind.

  10. Tossing out a brick to get a jade gem: The US lured Canada into showing their weaknesses with their careful public campaigns. Psychics play sitters that way by means of a game of “hot or cold”, and the US played the sitter nation of Canada perfectly.

  11. Remove the firewood from under the pot: By not keeping NAFTA, this is what the US did. Their victory was in renaming the neutral “North American” into a caste title where Canada is at the bottom of the pile.

  12. Disturb the water and catch a fish: By creating confusion with the first round of negotiations, the US caught the real prize by the end of the second round: a say in a foreign government’s affairs. From sovereign nation to satellite within the span of less than a year, and without an actual military invasion to pull it off.

  13. Replace the beams with rotten timbers: What USMCA did. That was a mere warm up act.

  14. Point at the mulberry tree while cursing the locust tree: Trump doesn’t name people directly, which should have been the warning sign of which playbook he was using, but no mainstream Establishment outlet saw it.

  15. Feign madness but keep your balance: Another one of Trump’s signature strategies. The Grits honestly thought they were smarter, more sophisticated, and more cunning than the Go Master without peer. They were the rubes who lost their nation’s shirt in the bargain.

The Toronto Star, had they even basic training and competence, should have seen this a mile away. I did. 15/36 stratagems used and the Star could not see a single one.

Of course not. It is all about trying to make facts prop up a nationalistic narrative.

A news outlet that cannot spot a single ruse is not an informative outlet. It is just slacker propaganda with grifters trying to fake it.

Nice try.

F.R.E.E.D. goes much deeper than the war manuals — it is about lateral and critical empirical thinking as it turns the world into a laboratory. None of this sophistry the Troll Scroll spews with millions of little wannabe kings and queens who honestly believe their decrees have more value than horse dung.

It is just babble and spew.

F.R.E.E.D. is about facts and logic that breaks down the games.

War is deception. Narrative is propaganda.

And journalism is dead because it never could go beyond its confines.

F.R.E.E.D is about breaking confines of thought and methodology to create maps of knowledge and wisdom. Not with sophistry or nose-tweaking, but with facts without narrative…

Starting over in a Post-Journalism World, Part Twenty-Four.

Façades and empty gestures are rife in public life. If it is a choice between a plain box with the solution to a problem or an empty box with an ego-stroking and colourful façade, there would be a bigger line-up for the empty box than the quiet one that had substance without the flash.

CBS’s fictional show Murphy Brown is back and it is a preachy monologue about journalism, an irony as the its mother network has booted out three of their male titans for very bad behaviour, and now are rudderless with their Great Men façade.

60 Minutes is still being touted as hard investigative journalism, when it has mostly been advertorials for books, tycoons, celebrities, and Ivy League schools. That’s not investigative journalism.

What it had was the façade of investigative journalism. The ratio of filler to actual stories was bigger than what was being presented in their own hype.

Just tell the little people just how important you are, and the rubes will parrot you.

But not everyone is a rube.

Not everyone buys the veneer of gravitas. If they did, the Three Kings over at CBS would still be employed.

There are those in journalism who knew how to employ stratagems — feints and ruses — in order to seem more important than they actually were.

It had nothing to do with the substance of information gathering.

The alternative looks at what is inside the box, and deconstructs the box itself.

Not just in covering events, but ensuring its own profession doesn’t become all hype and no substance in the bargain…