Reading the melodrama of the immature...

The Toronto Star is a sheltered publication.

How else to explain this bizarre and childish column:

The National Enquirer faces nuclear annihilation and Jeff Bezos is the mushroom cloud

Don’t be a nerd.

What Jeff Bezos did was spin a narrative. What he calls “blackmail” isn’t. Journalists pull similar shit: if you don’t talk to us, we will write the story without your spin. Is that blackmail?

Not the illegal kind. It is not as if the Enquirer has a reputation of being virtuous angels. They deal in dirt and this will not impede them.

They have been sued and lost. Carol Burnett winning her suit still being the most high-profile example — and she is a beloved celebrity. It didn’t bury the Enquirer.

He is trying to save face, and in a world where the news cycles spin at warp speed, in a few days, something else about him or his companies overshadows what went on now he loses momentum.

And in a climate where we have people of questionable motives wanting to tax the rich out of existence, it is not as if sympathy is on his side. The Enquirer is not Gawker: they know what they are doing.

No one expects the dirt mongers to play nice or fair. Bezos has a huge black mark, and one social media entry isn’t going to change the outcome.

A crisis management team will have to school him on not blaming other people, accepting responsibility for his actions, a contrite demeanour, some generous donations to various groups, and then move on with some feel-good gestures that involve having some token gesture to employees.

This is not the end of Jeff Bezos. This is not the end of the Enquirer. No nuclear bombs. No annihilation. Just a spat, and the world spins merrily along…