Boy, are some people gullible rubes.
You can fool all of the people some of the time, but it is the ones who can fool all of the time who can babble and puke sophistry thinking they know something.
Look at this piece of propaganda from the Conversation:
Gillette’s #MeToo-inspired Super Bowl ad represents a cultural shift
No, it doesn’t. It represents patriarchal misogyny repackaged to appease pseudo-feminist followers of the Middle Class who want hasty solutions to inconveniences by having some They do all the work to sweep it under the rug, and that has been going on for decades.
The Middle Class love to fly under the radar. They detest work, independent though, or real change. Just give the crib notes of what is acceptable thinking and cocktail party chatter and they will take those marching orders and march straight off a cliff.
The Gillette ad is pure bullshit and typical corporate propaganda. It doesn’t actually do anything but co-opt palatable feminism. Their sales were declining, mostly thanks to lazy men ditching shaving or basic hygiene because that is too hard compared to app swiping. Those men aren’t thinking about the women; they are thinking about their own lethargic asses and then trying to spin a narrative of individuality and self-expression by doing what everyone else is doing.
So Gillette is trying to sweet talk women into buying their junk.
No cultural shift. The difference is before their ads were targeting men and now they are targeting women to buy a product by providing their dream men who puke what these women want to hear.
No cultural shift. This is how advertising rolls.
The core message hasn’t deviated. It reminds me of a Han Hoogerbrugge print I have hanging in my bedroom called Hey Boy Hey Girl.
I love that picture, but apparently, I am in the minority. My mother always cursed and made horrid comments when I had it in my office. People look at it and wonder what the hell do I see in it.
Simple: A satiric take on typical Western thinking.
The girl is just the guy wearing a girly wig. If you watch the animation on his old site NAILS, it is animation #12. Click the “girl”, then the “boy”, then click the boy again to get the girl’s giggling.
This is how Western thinking is built: everything is patriarchal and male-centred, even when it purports to be enlightened by more feminist thinking.
It is an epic bullshit story.
It is no different than when when a kid asks dad for money and he rejects the request, and then the kid remembers there is mom and then goes appeals to her, hoping she’ll oblige.
Acting like a kid is not a cultural shift. That is knocking on doors until someone lets you in.
Gillette’s problem isn’t that men have gotten more “sensitive”: they (a) have more artisan options so they can be snooty and express their specialness with the brand of razor they use, and (b) have a more rugged option that trumps Gillette’s schtick by chucking their razors in the first place.
Whoop di do.
This isn’t a watershed moment.
So don’t overthink the corporate press release…