It is pure comedy watching journalists scrambling to win a war they lost almost two years ago.
To put it all in perspective, imagine one day a nuclear holocaust happened. The bomb hit, the mushroom cloud burst and covered the horizon, and people died as buildings crumbled to the ground.
And for the next two years, the survivors around you were talking about fighting back to win, and when you pointed out every sign that Armageddon has already crashed the party, everyone denies it.
You point to corpses, the rubble, and the survivors falling apart from all that radiation, and people laugh, and think you're exaggerating.
The nuclear bomb hit them November 8, 2016 when they built up a narrative of who they wanted to win, and then the opposite happened.
Donald Trump was the mushroom cloud, and no matter how hard they try, circulation is plummeting, and ratings are shrinking...and yet, online publications aren't picking up the slack.
And yet you have knuckle-draggers in the profession and in j-schools pretending that their Armageddon hasn't happened yet, and they can "fight back" to reclaim their profession.
So how did one of the world's most powerful professions kill itself?
It is quite a funny story, and the facts are recounted in my book, which is very serious.
But here is the child's play version of it, just to get a feel of how needless this carnage was.
You used to have journalists who did their job because they were noble.
Watergate happened, which was its high point.
So far, so good.
The journalists who too down a president wrote a nonfiction book about it.
Important, thank you for codifying the public record, Mr. Woodward and Mr. Bernstein.
But then that stupid monster called Hollywood came calling, and turned an important historical events into a movie.
That's when the first seed of corruption got planted. It encouraged too many egomaniacs who were not actress or actor material to go for their Plan B for a profession.
And the quest for truth slowly became a quest for ratings and bragging rights more than being accurate and helpful.
And the focus began to shift more and more, and when people have been harmed and maligned, they started seeking justice, and even retribution, but journalists got drunk on their power to see the war beginning to be waged against them.
When the Internet became mundane, something extraordinary happened: people bypassed the gate-keepers and were liberated, but journalists never saw it coming until that fateful day in November when their decrees were thrown out with the rest of the trash.
Mind you, people like me saw this implosion coming a mile away, but who listens to observant people who can face reality to see the truth? Not journalists!
It was an ugly death to a vain profession.
Before that bomb hit, there were people like me who were studying how the Internet was changing the landscape, and how to create a better way to inform a public.
That meant taking the initiative and taking charge without anybody's permission or blessing.
Some people saw journalism's demise and wondered why it happened as they tried to shine a light on the reality.
But the zombies of that Armageddon kept rising up, trying to shoo away people from seeing the truth.
Some people didn't care because they could finally draw attention to their problems and realties in a public forum, and took full advantage of the new path that did not require the validation of a news media to be legitimized.
But the zombies were still strutting around as if they weren't radioactive undead relics of a bygone era.
You'd think the younger generation who wanted to be in that dead profession would want to learn from the past? Not a chance!
I guess it takes a certain oblivious type.
But there were people like me who saw it and pointed it out. In my case, I used both the book form and the Internet to show it.
But I also decided to create an alternative, learning from history so I do not make the same mistakes. I became inspired.
But journalists were passive, looking for some cheap hoodoo to resurrect them so they could deny ever being decimated in the first place.
Others chose to whine and wallow all while denying their profession got hit by a nuclear bomb.
But I am excited that journalism is finally that one annoying obstacle is out of the way because it is a perfect time to create a new way that weaves the chords together to create an exciting new form of informing a public.
And that's how journalism got itself blown up by its own ignorance.
I started my great quest to understand it all over two decades ago.
And now while one curtain fell, it is time for it to rise once more.
It is a risk that I feel passionate about because all that nuclear power isn't always destructive: it can also be used to create a new energy.
So that's why we lost journalism. There weren't actually any "dark forces". They just got full of themselves, didn't keep up with the changing reality, and then became irrelevant.
The rest is histrionics.
The Chuck Todds of the dead profession should just get over themselves.
For me, it is finally getting to the nuts and bolts of F.R.E.E.D.
And I am looking forward to it...