F.R.E.E.D. is minimalism explored to the maximum.

F.R.E.E.D. is not about showing people how clever you are. It is about making facts accessible and understandable.

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It is not about minimum effort, however. It about heavy lifting to find a solution.

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You want positivity? You will not get it through passivity.

You want to move people, you have to move obstacles obscuring truth and reality.

You find mileage in facts. Facts are the fuel that take you a long way. It is not about filling up pages with colour or spin.

There is a thousand pieces of knowledge and wisdom that comes from a single rock, for instance. It can be a tool or a weapon. It can be art or turned into grains. It's not just a boring old rock. Recently I went to a lecture about a couple who went to find the places where the Group of Seven painted, and they had stumbled upon a rock where one of the artists was photographed painting, and they went back frequently, but then came a day where the rock was missing -- it had fallen down a cliff, but they managed to retrieve it and put it back to its original place.

And it was but a mere rock.

We think we have progressed, but we haven't. We are always prowling for novelty, when we have abandoned countless facts because we never bother to explore or go deeper or pull further back to see the big picture.

F.R.E.E.D. gets maximum mileage from minimalist facts.

It is about finding truths to show us reality, and often we are satisfied thinking we found one fact, exposed it, and then walked away.

That's not what we are supposed to do. A single fact has infinite meanings and consequences.

We can even be bogged down by too many facts as we neglect the ones we have already found.

F.R.E.E.D. is the Creative Science of fact-finding and verification.

But also its exploration and dissemination.

We haven't even started yet.

And that's the first fact we can explore...