In writing, we focus on content far more than structure, and the two parts work hand-in-hand.
Content can either tell a story, or sell it. It used properly in nonfiction for objective purposes, it informs. If misused, it does more than persuade, but manipulate.
To create propaganda, content is skewed, rigged, and distorted. It can be done by various stratagems. You use personal attacks, appeal to mob or authority, strawman fallacy, sink or swim, and the confirmation bias. It is devious feints employed to make certain your content rigs an outcome.
Structure is a different matter. How you present information independent from the content. We don't pay enough attention to it, but when used effectively, it can get a message across simply and without confusion.
But it requires strategy to do it. We have used the patriarchal for so long because its strategies worked well for those who wished to disseminate information, but those were different times.
The Internet changed all that, and why you see such a concerted effort for it to be curbed -- because the old ruses of the content are not working anymore.
But for that new burgeoning world to breakthrough, it needs to consider structure to counter the manipulative nature of a propagandistic narrative...