Getting back to the primal.

It is easy to over-intellectualize a person or situation. Journalists are doing nothing but over-intellectualizing their collapse right now, using every scary story they can conjure. They are merely the middle man spewing press releases that can be directly given to people through social media.

But war propaganda doesn't work through over-intellectualization. It works by manipulating our most primal instincts.

F.R.E.E.D. explores that realm. It is a system of finding truths with emotional intelligence, bringing rationality and preventing manipulation by dealing with our primal core.

It begins with the base and works its way up, and uses facts that speak to more than just the intellectual, but the primal.

How safe are you? How much can a family thrive in a given climate? Those are the questions F.R.E.E.D. begins to answer in a direct and straightforward way without manipulation or terrorizing news consumers in the bargain...