Building an alternative to journalism requires a sense of levity, even in darkness.

Humour is often misused to put down people, as well as ridicule their beliefs and shame them for their actions.

It was one of Saul Alinky's Rules for Radicals, and everything from The Daily Show to Saturday Night Live to even late night talk shows do nothing but use humour as a weapon.

False humour has a thread of arrogance: it makes assumptions that the comedian knows everything and can make decrees of what is acceptable and what is not.

It is pure patriarchal.

F.R.E.E.D. uses constructive levity to show facts and building a map of solutions -- and more than one.

There is no sink or swim fallacy. There is no forced choice. There is no fear-mongering or shaming.

It is about bringing rationality without the arrogant pecking order assumptions to it.

It is not a comedy routine. It is not about trivializing serious issues.

But it is about opening paths to reveal new facts, and giving enough time and space for rational and emotionally literate reflection...