Have you ever been left out of a big secret that had a direct impact of your life?
If you have, then you know there were always subtle signs that did not quite align to what your perceptions of reality. Someone had off behaviour, and, in essence, thought they were smarter than you were: that they could hide reality from you and thought you would not be able to see it.
How did that reality become known to you? Did you figure it out? Did something happen? Did someone let you know the truth, and if so, did you believe it -- or think they were the ones who were trying to deceive you?
And when that truth come out, how did you feel? Did you waste time, money, emotions, and resources? Did you feel stupid? Angry? Manipulated? Exploited?
Or did you think about how your interpretation and perceptions of reality obscured the truth?
Did you wish you could have seen the truth from the get-go and have the ability to see it?
Journalism made audiences dependent on them for information, and more than that, their interpretation of that information. They jammed stories with colour, feints, narratives, emotional triggers, and other irrelevant details to rig certain interpretations.
F.R.E.E.D. is the system of separating truths from lies. It is not as a difficult process as the deniers of truth try to spin it. Something either happened or it didn't. When you look at facts and ignore narrative, the truth becomes apparent. It is only when people try to hide the truth with yarns and sophistry does it begin to seem as if there is no such thing as Truth, let alone Reality.
F.R.E.E.D. looks for facts, not blame, heroes, villains, causes, social engineering, validation, justifications, excuses, or pacifiers.
It is truly that simple.