F.R.E.E.D. is the practical science of Truth, Perception, and the nature of Reality.

What do you actually know? 

A lot less than you think.

And of everything you think you know, how do you know that your perceptions aren't deceiving you?

Optical illusions are everywhere. Heuristics, logical fallacies, and all sorts of other Trompe-l'œils are out there and you never even question them.

Did you know that planting false memories is a lot simpler than you think?

Watch a car accident. If an interviewer asks you how fast the car was going, you will remember it as being faster if they asked when the cars crashed than if they asked when they collided.

You can watch a robbery and whether or not you will recall a gun will depend on if the experimenter asks you whether you saw a gun or the gun.

Regardless if there was a gun to be seen at all.

And that's just for starters.

The words you hear depend on how you see a person's lips move.

Loaded questions are a problem, but so are emotional factors as well.

But it is our own bodies that deceive us on a regular basis.

Different people see the same colour differently. 

Even what you hear is not what is.

Unless, of course, what you hear are staccato noises and chords bouncing off the walls.

So tell me again what you know and how certain you are of it.

To understand reality, you have to be aware that reality is perceived through our filters.

The sun makes noises. We don't hear them. The tiniest of grains inside us makes noises and vibrations to feel, and yet we never even know they exist.

We don't actually need to know most times, but that does not mean we have the right not to be aware.

Life is like groups of people with earphones and virtual reality goggles playing different sounds and images and then the groups brawling and holding lifelong childish vendettas because people do not agree with what you see or hear.

That's the battlefield.

And people kill each other over it.

It is sanctioned insanity.

F.R.E.E.D. goes in with the knowledge that there is truth. It is absolute, immutable, and universal.

It is not up to debate. It is up for discovery. 

Then there is reality. It is relative, shifting, and dependent on multiple factors.

Once upon a time, reality was that we had no electricity, and when we did, our reality changed.

But not our truth.

When people say "It's my truth," what they actually mean is "It's my reality."

Reality for the poor is different than for the wealthy. It is different for the sick than it is for the healthy.

It seems counter-intuitive, but the reality of New York City September 10, 2001 was vastly different than on September 11 and then the 12th.

War alters reality, for instance. Beautiful skyscrapers today; rubble tomorrow.

It also impacts what we consider reasonable human rights.

In peace, we can be more generous. In war, it is up for grabs.

When you shirk your civic responsibilities in peace and don't want kids, it doesn't matter. When your in-group is under the threat of extinction, you become a treasonous liability.

The filters change.

Which brings us to perceptions, and its offshoot, interpretation.

Perceptions are personal. They do not necessarily line-up with reality, but less aware you are that your perceptions are clunky and vulnerable to biological and psychological factors, the less reliable they become.

You can account for the chasm between perception and reality if you are aware.

This is the very place where manipulators strike -- they ensure that your perceptions are deceived.

War is deception, meaning war manipulates your perceptions.

Propagandists put out a deliberate siege on your perceptions so that you do not see reality.

This is also the place where journalists kept conveniently quiet for two different, but very self-serving reasons:

1. It gave them room to create commercially viable narratives that didn't have to align with reality. It allowed for spin and propaganda to slip through when it meant higher ratings and circulations. There was no science for a strategic reason, and they gave enough wiggle room to feign surprise when reality was exposed and did not square with their own accounts.

2. It allowed the press to exploit perceptions as they doing now in a bid to settle scores and save their now unsalvageable profession. It allows for spreading of wars -- even domestic ones -- when things do not go their own way.

Finally, there is interpretation: how people process data from reality, truth, and perceptions. This is both personal and collective. There are only so many ways to interpret information and people feed off one another, looking to authorities and in-groups to guide them.

Traditionally, the press took it for granted to do the interpreting via narrative; more specifically, a Patriarchal Narrative to constrict and confine thought. It is a binary system where there is The One Good Guy, and the rest support and follow that One.

Journalism has no control over the first two: no one does.

The control comes from manipulating the perceptions and interpretations of them.

F.R.E.E.D. reins in the methods of finding and presenting truth and reality and then frees them so that audiences are given the freedom to be able to perceive and interpret with realism and clarity.

Information is tested and those methods are refined. F.R.E.E.D. doesn't purify information: it ensures it does not get corrupted to rig thought and force narratives.

This is a system that doesn't fail where journalism did. It takes the job seriously and understands human limitations, just is not resigned to them.

It sees those confines as a challenge to overcome. Not to defeat, but to solve because even confines have information to understand.

Barriers are put there for various reasons. 

But F.R.E.E.D. doesn't stop because of them.

It is the practical science of truth, perception, and the nature of reality, and reflects it so people can make use of facts in their everyday lives...