Fact-based strategies is the heart of F.R.E.E.D.

Ignorance confines us. Truth liberates us.

If you are in the information dissemination business, your atom is the fact.

Not narrative.

It is not hard to spin a narrative using wisps of facts. 

It is hard to find enough facts to tell the story on its own merits.

Find information and enough to reflect the reality of a given situation.

When you do it right, the stories reveal themselves with a narrative.

F.R.E.E.D. is based in facts. Not speculation, conjecture, or opinion.

The strategies focus on facts.

When the facts congeal, they become bigger than the sum of their parts.

There are various ways to do this in peace, war, and when there is both at the same time.

The primary goal is to break through combatant's strategies, meaning the rigged ways of propaganda are to be exposed.

Not indulged...