F.R.E.E.D. is not about a story. It is about a riddle.

Story is play. Riddles are work. Journalism is all about the fun of a story, but the trouble is stories are the reward once a riddle, puzzle, problem, or dilemma is solved. It is the pay-off.

You have to solve a problem -- the riddle -- before you get a story.

F.R.E.E.D. understands that society has too many stories bogging it down: and when you do not have all the facts, the story you tell, in fact, is a lie.

And you need truths to navigate through reality.

Find the facts that solve the riddle -- then you get to hear the real -- and entire story. Chronicle when you know the facts that are the key to unlocking a mystery or unknown variable, not before.

Journalism became so obsessed with stories, that it became repulsed with facts. Society cannot live on stories alone.

Stories are dessert. Riddles are the meal, and you need facts to make both. No empty calories or filler. What you need is nutrients for the mind -- and facts are it.

F.R.E.E.D. is the method of finding and delivering facts -- not entertain with a story before you know what you have or what the problem really is or how to solve it...