When you look at various public relations web site, such as this one, you see how organized PR is these days.
They have strategies for manipulating the message.
They draw maps for journalists so that stories magically appear in their inbox.
And when the source of information is not disclosed, an element of dishonesty creeps in from the get-go.
There is a romanticized notion that journalists search and dig -- not that firms throw stories in their in-box all pre-packaged and processed.
And it is pure advertising, not news.
It's not the way of finding truths, but spin, and yet while PR has their set methods that work, journalists are floundering because of it...