Saul Alinsky was a forerunner to Method Research. He tested out his theories in the real world by walking among his subjects, but his was a post-hoc version of it, yet his results ended up being a book called Rules for Radicals.
"Power is not only what you have but what the enemy thinks you have."
"Never go outside the expertise of your people."
"Whenever possible go outside the expertise of the enemy."
"Make the enemy live up to its own book of rules."
"Ridicule is man's most potent weapon."
"A good tactic is one your people enjoy."
"A tactic that drags on too long becomes a drag."
"Keep the pressure on."
"The threat is usually more terrifying than the thing itself."
"The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition."
"If you push a negative hard and deep enough it will break through into its counterside."
"The price of a successful attack is a constructive alternative."
"Pick the target, freeze it, personalize it, and polarize it."
Simple. Effective. Elegant.
But they are not universal.
They work, but they are highly misapplied these days and misunderstood.
The Right hate Alinsky. The Left think they own those rules.
Both are silly and hopelessly wrong.
Alinsky’s rules were not partisan-based. They were class-based. They had failsafes to prevent rich motherfuckers from using them against poor people as it gave poor people a chance to crawl out of the hole the wealthy dug to kick their competition in to bury them.
Alinsky was very careful. He didn’t call his book a war manual or a guide for the poor. He wanted to energize this broken demographic, realign their perceptions, and give them a narrative to give them the power and incentive to push forward. It is not called “Rules for Poor People” after all, but “Rules for Radicals.”
They are very effective in many ways, but the Left ideologically appropriated them.
To understand how badly the Left fucked this war manual up, let’s look at another movement that was short lived, but extremely effective: Art Nouveau, or Jugenstil.
Art Nouveau lasted about twenty years, and for an art movement, it was very short.
It began when a bunch of young European male artists couldn’t break through from the Establishment artists.
They wrote manifestos, and all but declared war on those rich bastards.
They had a plan: they made art of mundane objects, from furniture to posters to jewelry to lamps to buildings. They found a new market and niche, and were daring.
Eventually, those swaggering turks broke through, and abandoned the movement.
Mission accomplished. They went on with their careers and lives. The end.
Those in the movement understood the purpose of their movement, the ultimate goal, and that once they broke through, the movement was to be discarded because it no longer applied to them.
You mature. You go on to the next level of success that requires different strategies from the ones you needed once you arrived and delivered.
The American Left have never gotten this memo.
In the 1960s and 1970s, they used the rules and broke through.
But then kept using the rules they ideologically appropriated with diminishing returns.
These rules are not Left going after Right. In fact, if rich Left people go after poor Right people, the rules turn on them.
Every single one of these rules are for the Davids in the David and Goliath battles. Plug in the variables and do the math yourself. A rich person ridiculing poor people? Do the optics play well?
Of course not.
How does a rich person demand a poor person live up to their own rules when they are too busy surviving and protecting their children from a life of destitution?
Easy for a rich asshole to do things with a staff looking after their brats. That’s the reason Alinsky said for the poor to force the hands of the rich: show they are hypocrites even though they have no excuse in the world to be hypocrites, and you break the spell of perfection.
And if the rich use their resources to trample the poor? You become a global pariah.
These rules are not meant for the rich because they make them look like psychopaths.
But the same standards don’t apply when you are poor because someone who is rich is keeping you back and down.
So when rich Leftist Hillary Clinton called poor people who wanted to vote for her rival a basket of deplorables, she was using Alinsky logic, forgetting that she was not poor and they were.
She radicalized the poor Right the way Alinsky radicalized the poor Left — the difference being she didn’t intend to do that, and Alinsky did. That is her legacy and she alone owns it. For someone whose undergraduate thesis was on Alinsky, she has no feel for it.
The wealthy Left keep using Alinsky and it is increasingly backfiring. They couldn’t stop Donald Trump with it. They aimed lower and then couldn’t stop Brett Kavanaugh from becoming a Supreme Court judge.
They failed to sink Fox News because the FNC targets poorer people on the Right — giving them all sorts of scapegoats why their lives went off the rails. I recounted this in my second book OutFoxed in detail.
The limousine liberals and champagne socialists are stuck in a time warp where they think they are the fringe outsider rebels and radicals.
Don’t fucking delude yourselves, assholes.
You are the Establishment.
If you have an Oscar, Emmy, Tony, Grammy, or Golden Globe somewhere in your house, you are the Man.
If you have graced a cover of a national or international magazine, you are the Man.
If you are a politician, actor, singer, media owner, fashion designer, current or former cast member of Saturday Night Live, or corporate executive, motherfucker, you are the Man.
Don’t try to use the Rules for Radicals when you are the Man.
You are a rich bastard. You can retire the war manual. Saul Alinsky called from Eden and he says to put the book away, and stop using it on poor people because you are not poor.
Stop using the rules against poor Right people. Stop using the rules to exploit and co-opt the poor Left people.
It is time for someone to finally use those rules on you.
Experience has made you rich, to paraphrase a song.
And now they are after you…