The assholes at New York Magazine had this bullshit to puke:
How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.
No worse than journalism was.
Where do I begin?
I have had people who reviewed my fourth book who were mystified I brought up PR firms — which is the biggest scam of them all. If you do not appreciate that, you are a clueless motherfucker who has zero intellectual value.
To ask that is to ask what’s the big deal about cancer.
When you consume the news, you actually have no idea where the information came form, even if seems as if the reporter said where it came from. So, just because the reporter says, “According to a recent study”, you do not know if the reporter actually read the study — more times than not, they read a press release that brings up the study. There is a huge difference.
The “study” may not actually exist, and this is something I discovered when I was an undergraduate in university studying psychology. I had one professor who mentioned he was trying to track down a study based on a news article, and it did not exist. Then I had him again in another course, and I happened to have the same thing happen to me: I wanted a study as reported in one news report, and after some phone calls, I found out the study was non-existent. I had a presentation, and his face when I said it was one of shock, and I told him I remembered his story, and now we had something in common.
But then I got curious. After all, was it that rare — or was it so common that it could happen to two people in a given sample?
I started to casually try to track down studies from news reports, and if they didn’t exist, then they were gross misrepresentations of the real thing. It was more frequent than even I had imagined.
But journalists crib from PR firms, publicists, and press releases. The video footage is often a VNR, a Video News Release provided by a PR firm or department. It doesn’t come from the news outlet in question. Even many interviews weren’t conducted by a reporter, but by a PR firm, and then it is disseminated: when you see A-list actors being interviewed for a new movie release, there is a big likelihood that the “interview” is just advertising, and not a legitimate interview from a reporter, meaning that not even the actor’s responses are genuine, but prepared from a script written by someone else.
What people think journalists do is get raw and primary data, but they get processed information from vested interests, such as authority figures, and the spin is purely from that source. There is no vetting, and an assumption that what is being given is true. So, it is like someone pretending to bake a cake, but they went to the store and bought one from the bakery that, in fact, bought it ready made from a factory that actually just used a cake mix. The person can’t tell you anything about the ingredients, and neither can the bakery.
Often, someone can bluff their way, but there are times when a food allergy breaks the spell — or someone ate that cake elsewhere, and knows where it really came from.
Then there are also ghostwriters. There is photo manipulation. There is inflated circulation. There is celebrity gossip and other filler that isn’t actually news, but is presented as such.
And then there is bogus information. From lies, to outright hoaxes and propaganda.
This is everyday journalism.
And then to try to say that the Internet is a Wild West? Yeah, it is. Journalism isn’t better. Interviews are highly edited. There are noddies where the journalist looks like he is listening to a source, but that was filmed later. The happy talk between news anchors is scripted.
We don’t exactly get unfiltered information from journalism, either.
At least with the Internet, there are no gate-keepers, and you enter at your own risk, but journalism always made it seem as if it were real, when it isn’t.
So that brings us to Chaser.
I am not a fan of advertising disguised as news.
I am going to go about this a different way.
Raw facts, always. Verified information, yes.
Let’s see what happens when you take a system from another discipline and modify it in another.
Education has been using UDL — Universal Design Learning, a concept taken from architecture.
And that opened up new possibilities.
I am going to infuse more than just UDL — but other disciplines as well, and let’s see where it soars…