Starting over in a Post-Journalism World, Part Forty.

As the Toronto Star flounders and gags at the very thought that their mortal enemy Doug Ford got a majority, it is trying to pretend it is doing something real, and it is boasting it joined a clubhouse of misfits called the Trust Project.

Whoop di do. Now that makes it all better that you joined a self-proclaimed non-innovative and non-scientific clubhouse as you refuse to acknowledge all of your sins. Now we are all impressed.

The Globe and Mail bragged about being a part of this farce a while ago, but they are still churning out trash; so it is not like wearing this little scout badge does anything. It didn’t stop them from writing an abusive headline about a murdered First Nations teenaged girl, for instance or got rid of their serial plagiarizing columnist; so let us not play make pretend.

This is a desperate ploy by lazy connivers who think that making up a new paper crown is going to trick people into believing them enough to read them again. They still use their newspaper to write self-adoring advertorials lobbying the government to give them money.

But what is the “Trust Project”?

A worthless paper crown. I love how it describes itself:

The Trust Project, a consortium of top news companies led by award-winning journalist Sally Lehrman, is developing transparency standards that help you easily assess the quality and credibility of journalism.

No, you are a cabal of the same cabal of arrogant blowhards who destroyed journalism, and now are like Boris Badenov, trying to change your disguise, but doing the same things you have always done.

You cannot develop “transparency” as you have no empirical background in doing so. You are partisan; ergo, you are about narrative, and if you were truly what you proclaim to be, you wouldn’t be telling the little people how great you are.

This isn’t scientific. This isn’t real. This is a make work program for people who have antiquated models of gathering information.

And really, if you have media outlets all joining the same organization, they are all walking lockstep with each other, meaning there is no independent or original thought.

It is the same pack behaviour journalists always stoop to because they have no idea what their job is and how to do it.

The alternative is not about scout badges or paper crowns. It is not about tin foil titles and bullshit stories.

It is about facts. That’s it. That is the atom. Not trying to sell people the same lemon they broke down in the first place…