During the Civil War in the former Yugoslavia, some of the warring sides spent money, and lots of it on public relations firms to win the war. Journalists back then were illiterate to the language, customs, history, geography, and psychology of that region, and took whatever narratives they were spoon-fed by these professional propagandists, and completely got away with it.
Fast forward to 2018, where the profession lost clout, but still crib from PR firms to tell them what to spew.
And they are playing the same old bigoted script.
Such as the Guardian with a piece of manipulative and illiterate garbage trying to sound learned, when it is just demonizing propaganda to once again slag the Serbs who are not kissing up to Western journalists because they have self-respect and exercise free will.
And they are Orthodox Christians, and Western media has an absolute burning hatred for Slavs. Serbs get the worst of it, even though they tend to be the least racist nation in Europe, a knee-slapper of an irony to say the least.
The dreck demonizes Slavs to such a disturbing degree that this is hate speech.
"Chameleon"? Really? What about those pretending to be journalists, who are actually propagandists spewing uninformed hate to poison global opinion with vile babble?
But there is a very selfish reason why the press keeps demonizing Serbs, and Russia has nothing to do with it.
Journalists won the war in that civil conflict. They were the biggest winners and benefitted the most from it. They had actually shamelessly cribbed their propaganda, and got away with it, even though the errors they made in their coverage would be torn to shreds today.
As in, mislabelling mass graves of Serbs as Muslim, even though those graves had crosses with Cyrillic writing.
But they got away with being hateful and subjective. They got away with having no facts or context. They got away with owning the illogical narrative and financially profiting with raises, promotions, awards, and prestige.
Those were the good old days for that profession, when they could corner a beleaguered nation that was broke and broken, and just slap them around, and get the entire planet to cheer that bullying.
So now journalists are trying to go back to what worked, and they are eyeing Serbs once more as their villains.
But this is 2018, where journalists are weak, and their glaringly embarrassing cultural illiteracy can be exposed, as their past sins are brought back to light.
It is also the reason why the press dusted off the old playbook, and pick on Russians: it worked for them before, and it seems like a good idea to jump start their profession's dead corpse.
And yet, it is not working.
Notice how the Guardian has to always beg for money with every article.
Once upon a time, that kind of propaganda sold newspapers.
And now, nothing.
While journalism's fortunes have crumbled to nothing, their trusty Slavic target of torment are doing quite well for themselves.
The profession would be better off educating themselves on tolerance and fact-gathering, rather than PR firm-cribbing.
Enough is enough.