Stormy Daniels does 60 Minutes, and 22 million people watched, hoping for some sexy stuff from a porn drudge. She failed to deliver the kind of gossip the puritanicals drool over. 60 Minutes got the best ratings they had in a decade, which was very sad, not just because of the collapse of journalism, there was no pointers for bored couples looking to spice up their dreary sex lives. (Although there wasn't much to the interview, the National Post felt compelled to tell the little people who to process it as it whipped it up to more than it actually was.) James Comey fared even worse than he should have, with less than half of those ratings. 9.7 million people, which in a nation of over 300 million, means bad news for journalists hitching their ride on Trump's alleged frolics.
Comey tried to plant seeds with the narrative of those loosy goosey Russian hookers and their golden showers. He appealed to the puritanicals, trying to strike back at Trump.
Note that Comey never confirmed the rumours. He just rehashed old gossip, making the value of the interview nonexistent, and those bored and unimaginative middle class people in loveless marriages couldn't make use of the old dirt.
No 50 Shades of Grey, kids!
But the drop spells disaster for the press. The ratings should have been stronger. Bill Clinton's antics brought strong ratings and had staying power. The Comey interview came right on the heels of the Daniels interview -- the drop means the hook is a dud.
Super stories have been a trusty staple for the press, but while this one has all the elements of a tent pole movie, it's not saving the press from an apathetic audience who isn't game for the freak show as they once were...