The press is so partisan, it has no idea what it shills anymore. The Hollywood Reporter is actually trying to paint CNN as being down-the-middle, and that cable news shows are still a thing. The so-called "Trump Bump" is not as being as it is being played out on cable; after all, when programs have a few hundred thousands viewers, it is not much of a stretch to account for variances in viewership to a mere margin of error. We are not seeing the hiring sprees one would expect of such a rating boom.
These shows are still done cheaply, and are not as attention-grabbing as they make themselves to be. These are the channels of waiting rooms that merely add to the white noise.
CNN is left-of-cetnre, while CNBC is lefter-of-centre. Fox is very right-of-cente. There is no centrist news outlet.
All three shill to a certain audience: the problem is CNN and CSNBC go after the same audience, and the audience is so small, it cannot accommodate both channels; ergo it is the older-skewing CNN that pays the price...