I was listening to Kathleen Wynne talking on Newstalk 1010 this morning, and found it very interesting. She may have had a you-centred message, but it was aimed clearly at a certain demographic. She talked about "your parents" and "your children", meaning those two groups were not being addressed themselves. She is not talking directly to older voters at all. She is avoiding talking to youth, talking to their parents, instead.
She isn't talking about older voters with a you-message. They are auxiliary headaches for their adult children to endure. She is also skipping the new generation as they, too, are some sort of burden that has to be addressed to their parents.
Auxiliary voters are never directly addressed -- they are seen as having less power or control, even if they have more power than the targeted voting block. Youth are the future. Older voters have savings and experience of skills.
In any case, when you do not address segments directly, your policies will not be made with those groups in mind, meaning whatever you give them will be ill-fitting, and let them know in no uncertain terms that they do not have the power -- but the group you are targeting. This hints that the policies will be ineffective from the get-go.
Wynne is 64 years old -- she is ignoring her own demographic in Ontario's provincial election. If you are going to have a hard Left agenda, then you are supposed to be about equality -- and subtle ageism is as exclusionary as it gets...